Subaru logo


The Subaru logo is the portrayal of its name. Kenji Kita, CEO of Fuji Heavy Industries at 1950s, gave the car a name Subaru, which is the name of the Pleiades star cluster in Japanese.

Subaru is the name of a six-star cluster in the Taurus constellation.

Subaru logo and wordmark

Subaru is a Japanese automobile manufacturer owned by Fuji Heavy Industries which started business in 1915.


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