Sony logo


Sony logo evolution

The first version of the logo, which was enclosed in a square box, was registered as a trademark in 1955. One man who worked particularly hard on the development of the logo was Sony designer Yasuo Kuroki.

The name “Sony” was chosen for the brand as a mix of two words. One was the Latin word “Sonus”, which is the root of sonic and sound, and the other was “Sonny”, a familiar term used in 1950s America to call a boy.

Sony is a Japanese multinational conglomerate corporation founded in 1946 by Masaru Ibuka, is now one of the leading manufacturers of electronic products for the consumer and professional markets.


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