San Diego Zoo logo


As one of the largest wildlife conservation organizations in the world, San Diego Zoo Wildlife Alliance announced a new logo and name on 17 Mar 2021, designed by Pentagram.

The logo brings together three animals that are important to the history of the organization and represent its century-long conservation efforts.

San Diego Zoo logo wordmark

The San Diego Zoo is a zoo in Balboa Park, San Diego, California, is the largest zoological membership association in the world, it pioneered the concept of open-air, cageless exhibits that re-create natural animal habitats.

San Diego Zoo logo evolution

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Kölner Zoo logo

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