Peru Tourism logo


The Peru Tourism logo was designed by FutureBrand.

Launched in 2009, the Peru country brand originated as part of a strategy to promote the country at the national and international level, with the goal of boosting tourism and exports and attracting investments.

Peru Tourism logo Redbg

The spiraling “P” followed by a line to the right to write the word Peru was a way to combine tradition and modernity in a brand whose identity centers on an inclusive country. It is also reminiscent of a fingerprint.


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