Orange UK logo


Orange is a mobile network operator and internet service provider first launched in 1993 in the United Kingdom.

In 2000, Orange was purchased by France Télécom, and now France Telecom uses the Orange brand for all its internet, television and mobile businesses worldwide.

The Orange name and square logo was designed by Wolff Olins

In the early 1990s, Hutchison Whampoa decided to set up Britain’s fourth mobile phone network.

Wolff Olins helped Hutchison make this leap, by creating a brand that had nothing to do with technology, and everything to do with simplicity, openness and optimism.

We gave the network the name of a colour, not a technospeak name like Vodafone or Cellnet. We created a warm, human communication style that soon became universally recognisable.

Wolff Olins case study


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