The original Nestlé logo was based on Henri Nestlé family’s coat of arms, it was a reference to the family name, which means ‘nest’ in German.
Henri Nestlé adapted the coat of arms by adding three young birds being fed by a mother, to create a visual link between his name and his company’s infant cereal products. This trademark used from 1868.
The current Nestlé logo was simplified in 1995, young birds became two instead of three. The tree is supposed to represent an oak and the birds thrushes.
Nestlé is a Swiss multinational food and beverage company formed in 1905, is now the largest food company in the world.
Nestlé’s products include baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Nestlé’s brands including Nescafé, Kit Kat etc..
Nestlé was formed by the merger of the Anglo-Swiss Milk Company, established in 1866 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri Nestlé.
The Nestlé logo evolution
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