The new Xiaomi logo was released on Mar 2021, designed by Kenya HARA .
Kenya HARA believes Xiaomi’s innovative technology has brought convenience and offers people the ability to have optimal control of their lives, and can accommodate any changes in the environment. “Alive” interprets Xiaomi’s philosophy from a visual perspective, giving the brand a visual image full of life: people are alive – technology is created by people – technology, thus, is also alive. Technology will always serve the needs of life.
Founded in 2010, Xiaomi is a Chinese multinational electronics company headquartered in Beijing, makes and invests in smartphones, mobile apps, laptops, home appliances, bags, shoes, consumer electronics, and many other products.
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