The International Triathlon Union (ITU) has changed its name to World Triathlon and released a new branding logo in Oct 2020.
Participants describe the feeling of harmony that comes from exercising your mind, body and soul as you push through the earth, air and water. To reflect this, the new identity consists of three apexes formed from the movements of athletes, one feeds into the next, permanently in motion, perfectly balanced.
RBL brand agency
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