Under Armour logo


The Under Armour logo is a crisscross by the letter “U” on top of the letter “A”, the company’s initials. Founded in 1996 by Kevin Plank, Under Armour is an American high performance sports clothing and accessories company.

Under Armour Logo logotype

The founder, Kevin Plank, a 23-year-old former University of Maryland special teams captain, turned an idea born on the football field into a new industry that changed the way athletes dress forever.

Under Armour sponsored NBA player Stephen Curry, in the just-concluded 2015 season, he led the Golden State Warriors Yong championship.


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