Uber logo

Launched in September 2018, the current Uber logo rebranded by Wolff Olins in collaboration with Uber Brand Experience team.

Uber icon 2016


The previous Uber logo was unveiled on Fed 2016, and inspired by “bits” and “atoms.”

Uber logo 2016

Founded by Travis Kalanick and Garrett Camp in 2009, Uber is an American international company renowned by its mobile-app-based taxi network service.

Uber logo origin

Uber logo logotypeWolff Olins


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