Swarovski logo


This week, Swarovski introduced a new identity designed by New York, NY-based General Idea.

Swarovski logo 2017

Swarovski logo and wordmarl

Established in 1895 in Wattens, Austria, Swarovski designs, manufactures, and sells high-quality crystal, genuine gemstones, diamonds, and zirconia as finished products such as jewelry and accessories, as well as interior design and lighting solutions. 


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