The French company Renault has confirmed the new version of its diamond logo, designed by in-house.
The diamond is one of the most recognized shapes in the world and in the world of the automobile. It is a simple geometric shape, with a strong, powerful identity; the challenge was to renew this shape by giving it meaning, new, contemporary values to project the brand into the future.
GILLES VIDAL
Renault Design Director.
The Renault diamond logo has been through many iterations since it was first used in 1923. The current Renault logo was released in 2015. The previous logo was redesigned by Saguez & Partners in 2007.
Renault is a French vehicle manufacturer established in 1899, is now the third biggest European automaker by production behind Volkswagen Group and PSA.
Victor Vasarely designed the new diamond in 1972
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