Reckitt logo

British multinational consumer goods company Reckitt Benckiser has change its name and released new logo on 23 Mar 2021. A BOLD, CONFIDENT AND ENERGETIC NEW BRAND. Designed by UK-based Conran Design Group.

The R at the heart of the symbol stands for unity, strength and relentless pursuit, inspired by Reckitt’s purpose to protect, heal and nurture. It denotes Reckitt’s role in the world as a partner and a catalyst for positive transformation. The shell-like quality of the symbol evokes a sense of protection and a reference to the natural world.

The previous logo designed by branding agency The Workroom, and was inspired by a sports kite. Reckitt Benckiser renamed RB in 2014.

RB logo slogan

RB (Reckitt Benckiser) is a multinational consumer goods company headquartered in England, it was formed in 1999 by the merger of the UK-based Reckitt & Colman plc and the Netherlands-based Benckiser NV.

RB brands include Dettol, Durex, Strepsils, Veet, Air Wick, Calgon, Clearasil, Cillit Bang, Lysol, Mycil and Vanish.

Reckitt Benckiser logo

Reckitt Benckiser logo


Reckitt Benckiser logo 1999-2009

Reckitt Benckiser logo 1999-2009


Dove logo

You may also like