British multinational consumer goods company Reckitt Benckiser has change its name and released new logo on 23 Mar 2021. A BOLD, CONFIDENT AND ENERGETIC NEW BRAND. Designed by UK-based Conran Design Group.
The previous logo designed by branding agency The Workroom, and was inspired by a sports kite. Reckitt Benckiser renamed RB in 2014.
RB (Reckitt Benckiser) is a multinational consumer goods company headquartered in England, it was formed in 1999 by the merger of the UK-based Reckitt & Colman plc and the Netherlands-based Benckiser NV.
RB brands include Dettol, Durex, Strepsils, Veet, Air Wick, Calgon, Clearasil, Cillit Bang, Lysol, Mycil and Vanish.