PEUGEOT has launched a new logo and brand identity on 25 Feb 2021, created by the PEUGEOT Design Lab.
It’s the 11th update to its iconic lion emblem since 1850, featuring a roaring lion’s head inside a coat of arms, the new design is part of PEUGEOT’s latest brand identity developed around the concept of ‘time’ and living in the moment.
The lion trademark was registered by Emile Peugeot on 1858, and the current Peugeot logo was designed by BETC in 2010.
The blue Peugeot logo used from 1998 until 2010
The Peugeot logo Evolution
Peugeot is a French car brand of PSA Peugeot Citroën.
Peugeot’s history can be date back to the founding of the family business that manufactured coffee mills and bicycles in 1810, Armand Peugeot founded the Société des Automobiles Peugeot in 1896.