Orange UK logo


Orange is a mobile network operator and internet service provider first launched in 1993 in the United Kingdom.

In 2000, Orange was purchased by France Télécom, and now France Telecom uses the Orange brand for all its internet, television and mobile businesses worldwide.

The Orange name and square logo was designed by Wolff Olins

In the early 1990s, Hutchison Whampoa decided to set up Britain’s fourth mobile phone network.

Wolff Olins helped Hutchison make this leap, by creating a brand that had nothing to do with technology, and everything to do with simplicity, openness and optimism.

We gave the network the name of a colour, not a technospeak name like Vodafone or Cellnet. We created a warm, human communication style that soon became universally recognisable.

Wolff Olins case study


Previous:

Bank of China logo

Next:

France Telecom logo

You may also like

  • 26 Apr

    France Telecom logo

    Telecom logo

    France Télécom (now Orange) is a French telecommunications corporation, it bought Orange in 2000 and ...

  • 01 Feb

    TWC logo

    Telecom logo

    Founded in 1989 as Warner Cable, Time Warner Cable (TWC) is an American cable telecommunications ...

  • 26 Apr

    EE logo

    Telecom logo

    EE, formerly Everything Everywhere, is a mobile network operator and internet service provider company launched ...

  • 03 Dec

    Spark NZ logo

    Telecom logo

    Renamed from Telecom New Zealand in 2014, Spark is a New Zealand wide communications service ...

  • 21 Apr

    Softbank logo

    Telecom logo

    Established in 1981 by Masayoshi Son, SoftBank is a Japanese multinational telecommunications and Internet corporation, ...

  • 18 Dec

    blizoo logo

    Telecom logo

    The previous blizoo logo was designed by Siegel+Gale in 2012. Blizoo is a Bulgarian telecommunications ...

  • 26 Jun

    Telemundo logo

    Telecom logo

    The current Telemundo logo was released in 2012, its bold red form consists of two ...

  • 02 Jan

    Beeline logo

    Telecom logo

    Launched in 1993, Beeline (Russian: Билайн) is a Russian telecommunications brand by OJSC VimpelCom, which ...