Häagen-Dazs is an ice cream brand, established by Reuben and Rose Mattus in New York in1961, is now has franchises throughout the countries around the world.
The name was unique and original, Mattus invented the “Häagen-Dazs” during the Second World War, and included an outline map of Denmark on early labels.
The name, however, is not Danish, which has neither an umlaut nor a digraph zs – ä is used in Finnish, Swedish, Estonian and German, but Danish uses æ for the corresponding sound (both of these are contractions of “ae”), and zs is used in Hungarian – nor does it have any meaning in any language or etymology before its creation.
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