Häagen-Dazs Logo


Häagen-Dazs is an ice cream brand, established by Reuben and Rose Mattus in New York in1961, is now has franchises throughout the countries around the world.

Häagen-Dazs Logo old

The name was unique and original, Mattus invented the “Häagen-Dazs” during the Second World War, and included an outline map of Denmark on early labels.

The name, however, is not Danish, which has neither an umlaut nor a digraph zs – ä is used in Finnish, Swedish, Estonian and German, but Danish uses æ for the corresponding sound (both of these are contractions of “ae”), and zs is used in Hungarian – nor does it have any meaning in any language or etymology before its creation.


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