FedEx is an American global courier delivery services company, it’s major brand FedEx Express is the world’s largest express transportation company.
The “FedEx” used from 2000, is an abbreviation of the company’s original name, Federal Express Corporation, which was founded by Fred Smith in 1971.
The FedEx wordmark logo designed by Lindon Leader of Landor in 1994.
The Fed is always purple and the Ex is in a different color for each division and platinum for the overall corporation use. The orange Ex logo now used as the FedEx Express wordmark.
The FedEx logo is renowned for containing a hidden right-pointing arrow in the negative space between the “E” and the “X”.