Cadillac was founded in 1902 by Henry Leland, is now a division of GM that markets luxury vehicles. General Motors purchased Cadillac in 1909.
Cadillac is one of the oldest automobile brands in the world, and is the second oldest American automobile brand following fellow Buick.
The previous emblem was designed in 2000 by Nathan Korkus within the Cadillac Brand Identity and Badging Studio.
Cadillac logo Evolution