Brand Hong Kong logo

Brand Hong Kong logo logotype

Launched in 2001, Brand Hong Kong was a government program designed to promote Hong Kong as “Asia’s World City”. The original Brand Hong Kong logo was designed by Landor.

The visual brand expression we created was a contemporary rendering of the powerful and energetic dragon. The brandmark was composed of four distinct elements depicting the Chinese characters for Hong Kong and the letters HK. This symbolized a blend of eastern and western influences in a style suggestive of Chinese calligraphy. The brandline Asia’s world city complimented the identity and underscored Hong Kong’s role as an international hub for business, arts, and culture. [Archive…]

New Brand Hong Kong logo logotype

The current Brand Hong Kong logo was updated slightly by Alan Chan Design in 2010.


Previous:

Innsbruck logo

Next:

I amsterdam logo

You may also like

  • 21 Mar

    City of Covington logo

    City logo

    Covington is a city in Kenton County, Kentucky, in the Upland South region of the ...

  • 17 Mar

    I amsterdam logo

    City logo

    Amsterdam is the capital city and most populous city of Netherlands. “I amsterdam” is the ...

  • 26 Dec

    NYC logo

    City logo

    New York City (NYC) is the most populous city in the United States and the ...

  • 30 Dec

    Madrid logo

    City logo

    Tourism Madrid is the city guide for an incredible experience in Madrid disseminated and promoted ...

  • 18 Dec

    Belfast logo

    City logo

    Visit Belfast is a public private sector partnership funded and supported by Belfast City Council, ...

  • 28 Jan

    Innsbruck logo

    City logo

    Innsbruck is the capital city of the federal state of Tyrol in western Austria.

  • 26 Sep

    Burnley logo

    City logo

    The Burnley logo was designed by Burnley Vision Board in 2009. Burnley is a market ...

  • 16 Feb

    Brand Hong Kong logo

    City logo

    Launched in 2001, Brand Hong Kong was a government program designed to promote Hong Kong ...