Launched in 2001, Brand Hong Kong was a government program designed to promote Hong Kong as “Asia’s World City”. The original Brand Hong Kong logo was designed by Landor.
The visual brand expression we created was a contemporary rendering of the powerful and energetic dragon. The brandmark was composed of four distinct elements depicting the Chinese characters for Hong Kong and the letters HK. This symbolized a blend of eastern and western influences in a style suggestive of Chinese calligraphy. The brandline Asia’s world city complimented the identity and underscored Hong Kong’s role as an international hub for business, arts, and culture. [Archive…]
The current Brand Hong Kong logo was updated slightly by Alan Chan Design in 2010.
You may also like
-
16 FebBrand Hong Kong logo
City logoLaunched in 2001, Brand Hong Kong was a government program designed to promote Hong Kong ...
-
17 MarI amsterdam logo
City logoAmsterdam is the capital city and most populous city of Netherlands. “I amsterdam” is the ...
-
23 JunMelbourne logo
City logoThe City of Melbourne logo was designed by Landor in 2009 The City of Melbourne ...
-
14 AprVisit Baltimore logo
City logoThe current Visit Baltimore was designed by TB&C in 2015. Visit Baltimore, formerly the Baltimore ...
-
30 DecMadrid logo
City logoTourism Madrid is the city guide for an incredible experience in Madrid disseminated and promoted ...
-
21 MarCity of Covington logo
City logoCovington is a city in Kenton County, Kentucky, in the Upland South region of the ...
-
18 DecBelfast logo
City logoVisit Belfast is a public private sector partnership funded and supported by Belfast City Council, ...
-
