Launched in 2001, Brand Hong Kong was a government program designed to promote Hong Kong as “Asia’s World City”. The original Brand Hong Kong logo was designed by Landor.
The visual brand expression we created was a contemporary rendering of the powerful and energetic dragon. The brandmark was composed of four distinct elements depicting the Chinese characters for Hong Kong and the letters HK. This symbolized a blend of eastern and western influences in a style suggestive of Chinese calligraphy. The brandline Asia’s world city complimented the identity and underscored Hong Kong’s role as an international hub for business, arts, and culture. [Archive…]
The current Brand Hong Kong logo was updated slightly by Alan Chan Design in 2010.