Animal Planet logo

Animal Planet is a American basic television channel launched on 1996 and owned by Discovery, it’s programming focused on or relating to animals.

The new logo was designed by London-based firm Dunning Eley Jones

Previously, Animal Planet was seen as heraldic and observational in its storytelling approach. The brief to us was to create a look that expressed the new values: instinctive, immersive, playful, emotional and entertaining.

Animal Planet logo old

Animal Planet logo old version


SF Channel logo


Discovery Channel logo

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