Animal Planet is a American basic television channel launched on 1996 and owned by Discovery, it’s programming focused on or relating to animals.
The new logo was designed by London-based firm Dunning Eley Jones
Previously, Animal Planet was seen as heraldic and observational in its storytelling approach. The brief to us was to create a look that expressed the new values: instinctive, immersive, playful, emotional and entertaining.
Animal Planet logo old version