The current Alfa Romeo logo was released on Jun 2015. The Alfa Romeo logo consist of two traditional symbols of Milan: the cross of the municipality and the Visconti serpent, since the former A.L.F.A. (Anonima Lombarda Fabbrica Automobili) was founded in 1910 in Milan.
Alfa Romeo is an Italian luxury car manufacturer, is now a subsidiary of Fiat Group. In 1915, the engineer Nicola Romeo took over the company and added his surname to the logo.
The evolution of the Alfa Romeo logo from 1910-2015, more Alfa Romeo history detial visit here >>