The 9/11 Memorial is the memorial and museum commemorating the September 11 attacks of 2001. The 9/11 Memorial logo was designed by Landor in 2009.
This idea was the guiding principle of our work and informed the type choice, weight, color, and arrangement. Finding a balance between a compelling visual style and the proper tone and mood for the memorial was important. The typography is modern yet timeless, and the eleven is crafted from two austere blue rectangles that reference the shapes missing from the New York City skyline. Combining the date with the building silhouettes creates an essential connection in people’s minds.